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Lotte town
On June 1996, launched as the Korea's first Online shopping mall, '¡® brings solutions to the next business for Korea¡¯s No.1 retail business company Lotte, to become the No.1 in online business.

As e-commerce business is growing rapidly, strengthens its online shopping mall business utilizing their powerful brand name ¡®Lotte¡¯ along with offline network and EC know-how. pursues a business idea of 'Click&Mortar', maximizing synergy between online and offline.
As of March, 2011, has over 800 thousands daily visitors. continues to introduce new services to the market, such as online store building service LECS(Lotte EC Customizing Services), and offline shop pick-up service ¡®Smart Pick¡¯. Global brands like UNIQLO, MUJI and NIKE have already built their own online shops using LECS service. has founded Japan Inc. in 2010, and is making active performances with many global brands.