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LOTTE.com Online Shopping Mall

LOTTE.com is the best and
first online shopping mall in South Korea,
with estimated 1,100,000 visitors a day.

LOTTE.com is the first online shopping mall in South Korea, which led the opening of Korea's electronic commerce era in 1996. As Lotte Group's e-commerce provider, LOTTE.com provides a shopping service that combines rich physical distribution infrastructure and e-commerce know-how.

LOTTE.com Main Service


Customers purchase items online and pick-up the product directly from one of our stores after checking it. Now, people can use SmartPick Service at 37 Lotte Department Stores, approximately 4,500 7-eleven convenience stores, and 300 Hi-mart stores. Please consult the Merchandiser(MD) to get the guidelines and information regarding the service. Our Promotion Team will be available to assist you.

Style Recommendation

Style Recommendation Service is a service that analyzes the images of the products customers want and finds products with similar colors and patterens. Style Recommendation Service offers customers more convenient shopping service by not only sorting similar products but also by showing products of different categories together as well. In addition, as data accumulate, machine learning technology increases the accuracy of the search results.

Smart Chat Consultation / Smart Chat Recommendation

We provide 1: 1 real time mobile chat consultation and recommendation service for customer's convenience. Smart Chat Consultation Service can answer to the questions customers might have while shopping. Smart Chat Recommendation Service recommends products with automated recommendation logic and consultation of the counselor.